Good Outcomes for Good Causes
Successful communications strategy depends on crafting the right message and engaging your stakeholders through the most effective channels.
The University of Texas at Austin was described in 2013 as "ground zero" in the higher education debate in the United States by the president of the Association of American Universities. UT was required to inform and engage generations of stakeholders--alumni, public officials, friends, families--in order to defend its mission as a public research university.
As Chief Communications Officer at UT, Geoff Leavenworth oversaw a team that developed large social media networks, a powerful website, nimble media relations, and communications for a complex fundraising effort. In the process, the team, in collaboration with off-campus partners, developed sophisticated analytic tools to measure sentiment, prominence, message penetration, and other criteria for determining the effectiveness of conventional and digital media.
The prominent Times Higher Education of London named The University of Texas at Austin No. 1 in Twitter influence among American universities in 2014. Geoff's team managed fundraising communications as the university surpassed its campaign goal of $3 billion--and raised a record $862 million in 2014.
The University of Texas at Austin was described in 2013 as "ground zero" in the higher education debate in the United States by the president of the Association of American Universities. UT was required to inform and engage generations of stakeholders--alumni, public officials, friends, families--in order to defend its mission as a public research university.
As Chief Communications Officer at UT, Geoff Leavenworth oversaw a team that developed large social media networks, a powerful website, nimble media relations, and communications for a complex fundraising effort. In the process, the team, in collaboration with off-campus partners, developed sophisticated analytic tools to measure sentiment, prominence, message penetration, and other criteria for determining the effectiveness of conventional and digital media.
The prominent Times Higher Education of London named The University of Texas at Austin No. 1 in Twitter influence among American universities in 2014. Geoff's team managed fundraising communications as the university surpassed its campaign goal of $3 billion--and raised a record $862 million in 2014.
The Power of a Good Speech
Geoff Leavenworth has written hundreds of speeches for university presidents, corporate CEOs, and non-profit executives. He's crafted effective speeches for advocacy, for informing stakeholders and lawmakers, and to entertain. Public speaking, supported by the right communications strategy, remains a powerful tool for leaders and their organizations.
Geoff Leavenworth has written hundreds of speeches for university presidents, corporate CEOs, and non-profit executives. He's crafted effective speeches for advocacy, for informing stakeholders and lawmakers, and to entertain. Public speaking, supported by the right communications strategy, remains a powerful tool for leaders and their organizations.
